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Boardwalk Signs Multi-Year Sponsorship Agreement with Coca-Cola

SANTA CRUZ, CA (November 15, 2017) The Santa Cruz Beach Boardwalk announced a new multi-year agreement with Coca-Cola. Effective January 2, 2018, Coca-Cola will become the historic amusement park’s official beverage sponsor, providing all fountain and bottled beverages throughout the park. The Santa Cruz Beach Boardwalk has previously worked with PepsiCo. since 1987.
“Coca-Cola is a leader in the amusement and attractions industry. We’re excited to partner with an organization as experienced, knowledgable and innovative as Coca-Cola,” said Marq Lipton, vice president of sales and marketing for the Santa Cruz Beach Boardwalk. “We are certain that our guests will appreciate and enjoy Coca-Cola’s diverse beverage offerings.”
The agreement with Coca-Cola includes all non-alcoholic beverages, new park promotions to be announced, and other cooperative marketing opportunities. Coca-Cola sparkling and still beverages will be available at restaurants, dining services, mobile carts and vending areas throughout the park. These brands include Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Sprite, Dasani, Honest Tea, Odwalla and Minute Maid, as well as other non-alcoholic beverages including smartwater and energy drinks.
“Santa Cruz Beach Boardwalk is an iconic amusement and entertainment venue committed to delivering the best brands to visitors,” said Damian Marano, Vice President Area Sales, Coca-Cola North America. “We look forward to leveraging our joint sustainability activities and brands to inspire and refresh Boardwalk customers through unique, value-added programs.”

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